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The technological tsunami (and how to surf it!)
Original title: El tsunami tecnológico

The technological tsunami (and how to surf it!)

Original title: El tsunami tecnológico

Following the industrial revolution, the technological revolution has now arrived. Disruptive technologies such as the “internet of things”, robotics, artificial intelligence, mobile connectivity, clouding, self-driving vehicles, biotechnology, nanotechnology and 3D printing have already entered our lives: in our homes, businesses, jobs, relationships... Never in recent history have we experienced a transformation of society and the economy with such impact and in such a short time. The digital, social and technological transformation has arrived to change the entire production system, consumer habits, training and consequently all businesses and sectors.

Managing a company solely in economic terms is the prelude to failure. In this new environment, the new exponential technologies and the impact of our value chain on society will become strategic axes of our viability as entrepreneurs and executives.

And it’s just the beginning.

This real technological tsunami will change everything in the next few years - are you ready to surf it or will you be dragged down?

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Highlights The technological tsunami (and how to surf it!)


Robotics, artificial intelligence, nanotechnology, the inernet of things... Are you ready for technological disruption?


Ángel Bonet, the Spanish guru of new technologies. 

Technical data

Publishing date: | 208 pages | ISBN: 978-84-234-2967-7 | Imprint: Deusto