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The Logic of the Heart
Original title: La lógica del corazón
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The Logic of the Heart

Original title: La lógica del corazón

Can there be harmony between our business values and the moral principals that guide us? What do we hope to get from our job? A simple monetary compensation or an activity that helps us to achieve our full potential? Should our natural talent and abilities have something to do with our profession? When do we feel committed and full of energy? When does what we do take on significance and meaning? Professor Santiago Álvarez de Mon answers these questions in a friendly wide-ranging discussion with different professionals in business, sport, the arts, and other fields.

Highlights The Logic of the Heart


The author is a respected IESE professor and has written several books.

Technical data

Publishing date: | 312 pages | ISBN: 978-84-234-2845-8 | Imprint: Deusto