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PlanetadeLibros
Passion For Earth, Passion For Business
Original title: Pasión por la tierra, pasión por la empresa
Category: Non-Fiction
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Passion For Earth, Passion For Business

Original title: Pasión por la tierra, pasión por la empresa
Category: Non-Fiction
Synopsis:

A personal and professional story of success about the earth, wine, and innovation. 

Thirty years ago, in 1988, Carlos Moro set off on an uncertain adventure: recovering the family tradition of cultivating grapes and devoting himself to winemaking. In 1995, his most emblematic wine, Matarromera, would be chosen as the best in the world. Now, decades later, he has one of the most prestigious and innovative winemaking businesses in Spain, with numerous national and international prizes and a presence in six of his country’s regulated geographical designations.

What was the secret of his success? As he himself tells it, his business is deeply rooted in the soil, but it is also a highly innovative project. Knowing the past is essential to building the present. In the case of the wine, Bodeagas Familiares Matarromera has adopted precepts that date back to the Bergundian monks who settled in the town of Santa María de Valbuena in the twelfth and thirteenth century. They brought with them vine cuttings and techniques from that French growing region that Moro has brought up to date, with the principle of applying the maximum degree of modernity to something absolutely classic.

Because the business that forgets its origins and its history will struggle to create a present that can live on in the future.

Technical data

Publishing date: | 216 pages | ISBN: 978-84-234-3018-5 | Imprint: Deusto