The book’s thesis is that having values is a major investment. In the upcoming years, the transparency brought about by the internet and the post-scandal era will make the phrase “you pay the price for your deeds” truer than ever. There will still be corruption, but it will be harder and harder for people and businesses to act without values. This book offers negative and positive examples of people and businesses that have discovered how acting with or without principles has brought them triumph or collapse, happiness or moral degeneration, and even civil death.
Act with principle and take over the world in the digital era