This book, the fruit of Fernando and Juan Luis Polo’s decade of experience in social media marketing, explores the new relationship between today’s customer (a “supersocial” and “hyperconnected” being) and businesses, the essence of this kind of media, and how to capitalize on web 2.0 activity. Using real life case studies and dozens of interviews with the leaders of the digital transformation, the authors present a proﬁle explaining what a socialholic, a key ﬁgure in the new marketing panorama, is, and why we should care about them.
Everything you need to know about social media marketing.
“The digital revolution we are currently experiencing is producing new tools every day which are not aimed at adapting to our way of life or business models but try to make our everyday behaviour adapt to them under the assumption that business as we know it will change unrecognizably. This book introduces you to a world where certainties are subverted every day”. Marcos de Quinto, President of Coca-Cola Iberia