A must-read illustrated journey through Korean culture.
Discover Seoul through the fresh and easygoing approach of illustrator Judit Mallol. This book is a mix of travel diary and guide for future travelers with everything you need to know. Based on her own experience, it examines the main aspects of South Korean culture, from the food, the traditions, and the language to the popular culture taking the West by storm with K-pop, K-drama, and cosmetics. She gives us tips and tricks and ideas to enjoy the country’s capital and its surrounding areas to the max: when to go, what to wear, what to see, etc.
South Korea is the new Japan. If a few years ago, sushi, ideographic tattoos, and studying Japanese were big, now it’s eating kimchi, listening to K-pop, and using Korean beauty products. South Korea is a reference point for technology, innovation, and development.
Indispensable for lovers of South Korean culture and all those thinking of traveling to Korea, the new “it” country.
A unique book in its category: there are books about K-pop, cosmetics, gastronomy, and travel. But this is the only one to examine all these subjects and many more.