For a sustainable capitalism.
The challenges facing the world and the global economy cannot be addressed without the conscious involvement of business. In the wake of the financial crisis and rising inequality in advanced economies, a growing percentage of the world’s public expects business to contribute to solving the world’s problems. They expect them to have a public and social dimension. And, increasingly, companies that fail to act in line with consumers’ views will end up paying a financial price.
Challenges such as climate change, global pandemics and the disruptive impact of technology on the labor market require companies to be clearly and decisively involved, and for collaboration between the public and private sectors to be closer. And they need to be much more motivated by the pursuit of a purpose.
But what should that purpose be and how should it be communicated? How can it be reconciled with the legitimate pursuit of profit? How can a company act for the common good? Juan Costa reviews all these questions in this indispensable book. In this fascinating journey through the mutations that capitalism is undergoing, Juan Costa shows us the way forward: the path of responsibility, the transmission of trust and sustainability.
With Multicapitalism, Juan Costa offers us an indispensable roadmap to save capitalism by correcting its worst tendencies: unemployment, global warming and growing inequality; and by putting new revolutionary forms of capital at center stage: cooperation, culture, knowledge and ecology.
Capitalism is in crisis. It is not a crisis of the system as such, but a crisis of confidence. That is why it must change, to reconnect with society, to update itself and face current needs, to become, in short, a better capitalism.