Utilizamos cookies propias y de terceros para recopilar información estadística del uso de nuestra página web y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación. Si continua navegando, consideramos que acepta su uso. Puede cambiar la configuración u obtener más información aquí.
Planeta de Libros
Original title: #Socialholic
Compartir este libro


Original title: #Socialholic

This book, the fruit of Fernando and Juan Luis Polo’s decade of experience in social media marketing, explores the new relationship between today’s customer (a “supersocial” and “hyperconnected” being) and businesses, the essence of this kind of media, and how to capitalize on web 2.0 activity. Using real life case studies and dozens of interviews with the leaders of the digital transformation, the authors present a profile explaining what a socialholic, a key figure in the new marketing panorama, is, and why we should care about them.

Highlights Socialholic


Everything you need to know about social media marketing.

“The digital revolution we are currently experiencing is producing new tools every day which are not aimed at adapting to our way of life or business models but try to make our everyday behaviour adapt to them under the assumption that business as we know it will change unrecognizably. This book introduces you to a world where certainties are subverted every day”. Marcos de Quinto, President of Coca-Cola Iberia

Technical data

Publishing date: | ISBN: 978-84-9875-101-7 | Imprint: Gestión 2000